I have some REALLY exciting news to share with y'all. It may not be as exciting for you as it is for me, but I'm pumped, mainly because I've been working on this project since April.
As part of our NASCAR Hispanic Marketing initiatives, I was asked to research and secure talent for a pre-race concert in Miami. After a lot of emails, phone calls, conference calls, meetings, texts, and a few tears, I'm THRILLED to announce that Chino y Nacho will be performing at Homestead-Miami Speedway next weekend!
This is a HUGE deal, especially in terms of Hispanic marketing for the sport. No Hispanic talent, especially one this famous, has performed prior to a NASCAR race before, and I'm thrilled to say that my department is making this happen. Chino y Nacho are a Venezuelan duo and their latest album is topping the charts!
The concert will be pre-race on Sunday, on the Coca-Cola stage, and admission is free with the purchase of a race ticket. You can buy your tickets here. Please leave me a comment or send me an email if you want more information about the event!
Here is a little video of their latest single for you to enjoy!
I'm also excited to announce that my blog was added today to the Blogs by Latinas directory!